"If we've done our job right and implemented Battle.net in a great way, people will want to be connected while they're playing the single player campaign so they can stay connected to their friends on Battle.net and earn the achievements on Battle.net," Frank Pearce said. "The best approach from our perspective is to make sure that you've got a full-featured platform that people want to play on, where their friends are, where the community is."
Pearce believes that this approach will have more success than other invasive DRM methods. "If you start talking about DRM and different technologies to try to manage it, it's really a losing battle for us, because the community is always so much larger, and the number of people out there that want to try to counteract that technology, whether it's because they want to pirate the game or just because it's a curiosity for them, is much larger than our development teams," he added. "We need our development teams focused on content and cool features, not anti-piracy technology."
Dióhéjban: Ha az elkészült termék/szolgáltatás "kapós", akkor ígyis-úgyis lesz piaca. Ennek jegyében a szoftverfejlesztõknek nem a másolásvédelmi technológiák, hanem a termék fejlesztésére kell a kapacitásukat fordítani.
Nem én mondom, hanem "Frank Pearce, Blizzard co-founder and executive producer".