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#17056
Jah haldoklik.
Eleg szereny egyeduli platformkent az a 16.2 milliard dollar bevetel. Persze egyesek szerint ez nem eri el a 800 milliot sem kacc-kacc.
"Among the key findings: the global PC games market continues to show surprisingly strong
growth in 2010, reaching a record $16.2 billion. This represented overall growth of 20% over
2009. No geographical market segments tracked showed a decline in 2010 in overall PC game
revenue.
China continues to be the largest and fastest growing market for PC games with record 2010
revenue of $4.8 billion. However, mature game markets in Korea, Japan, U.S., U.K. and
Germany all showed growth in 2010. Together these markets increased revenue 19% in 2010 to
$7.3 billion.
Asian companies that have generated substantial profits in their domestic territory are looking to
expand to the rest of the world. Some prominent worldwide investment examples cited include
Disney/Playdom, Warner/Turbine, Tencent/Riot, Shanda, Zynga, Visa/Playspan.
The growth of digital distribution is also increasing the revenue potential for blockbuster big
budget retail games. Large games can now be downloaded directly from the publisher or a thir
party site like Steam. Thus, brick and mortar retailers have simply become an optional source f
distribution. Meanwhile, most PC games are doing well with a pure digital distribution strategy
that relies on multiple payment methods including digital point cards at retail.
“The spotlight has definitely shifted back to the PC game market. A few of the biggest factors
fueling this movement are innovative business models making games more accessible with digit
distribution, free to play, and online; along with game formats embracing the shifts occurring in
the evolution of the PC ecosystem to remain more profitable,” said Matt Ployhar, PCGA presiden
and Intel analyst. "Large game publishers are looking at digital revenue on the PC game
platform as one of their key areas of growth and it is clear that the performance of the PC game
market in 2010 is resulting in substantial investment money flowing into the PC game business."
The report concludes that the PC game business will continue to grow at a pace of 9% CAGR to
$23 billion by 2014. Most of this growth will be driven by the increasing ease of digital
distribution delivery solutions and payment methods. According to DFC analyst David Cole "righ
now, outside of direct publisher digital distribution, Valve's Steam service dominates delivery of large client size games. However, this is likely to change as other premium players enter the
market for digital distribution.”