I didn't really spend too much time reloading my browser, you've really gotta understand web-servers to understand your chances.
When a web server is hit, apache for example, it will create a request, now that's great...but the server code is written in PHP therefor, you must understand that the PHP will get the request, re-create html on the fly, and send it your screen.
You must also know that by hammering the server you'll just end up in their 10 minute ban system... if the server is down however and it says so then hammering is safe to do so... provided once it gets STUCK ... then leave it.
Your request got through, and it will now be processing your request... you'll wait for the html to be return down the connection stream to your browser.
Each browser behaves different, google chrome, firefox and internet explorer are all different.
Iexplorer and Chrome were more responsive in my challenge to get an account.
Steps to achieving account via Google chrome
1. login to site 30-40 mins before purchase time
2. rename pname=profile to pname=Subscriptions (DO NOT PRESS GO!)
3. wait until 7.07pm
4. if browser returns error, and nothing is loading in the status bar wait another few secs, reload with pname=subscriptions. if it goes to pname=profile automatically, shop isn't open yet!
OR if the browser returns a loading bar at the bottom corner, then be patient the html will be delivered to your browser eventualy, not instantly.
5. once you have the products page, select product.
7. your product will ask you for CVV. enter it.
8. wait... do not press anything, PLEASE WAIT... will appear.
9. page expired? press back and forward on your browser buttons just to be sure it will ask you some 're-try' thing.
10. check e-mail.