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#97443
"IT Has Biggest Horror Movie Opening Ever
IT has smashed even the most optimistic box office predictions, breaking records and netting in over $110 million in its opening weekend domestically. You could tell the readaptation of Stephen King’s novel was going to be a hit from the very first teaser, which not only promised a glossy prestige horror but easily smashed the record for most trailer views in the first 24 hours .
Despite that, early box office predictions were rather conservative, with pundits originally expecting it to land around the $60 million mark . It wound up doing that amount in a single day, which launched the expectations up into nine digits. But even those, it seems, were on the safe side; the weekend’s total box office estimations are now in and IT’s a bigger success than anybody expected.
According to Variety, the film is expected to make $117 million domestically over its opening weekend (including Thursday previews). Other sites report slightly higher numbers (The Wrap makes it $123 million) but all estimates have it over $115 million. The film also reportedly made an extra $62 million overseas, making a global opening of $179 million.
IT‘s cume breaks a lot of records, perhaps most seismically the biggest opening for a horror movie ever. What held it before domestically depends on your definition of the genre (there’s debate over how the likes of I Am Legend and Hannibal count) but none of its competition at home or worldwide has even come close (the biggest previous out-and-out horror opening in the US was Paranormal Activity 3 with $52.6 million). It also stormed past the previous record for any September release (Hotel Transylvania 2 on $48.5 million) and also October for good measure.
Some records remain unbeaten. The film fell just short of Deadpool‘s $132.4 million opening , the largest ever for an R-rated movie. This has been chalked up to a box office lull caused by the recent hurricanes in Houston and Florida. Still, it wasn’t far off, setting the stage for a lucrative box office run; this is the third highest first weekend of the year, behind only Beauty and the Beast and Guardians of the Galaxy Vol. 2 , both of which passed $800 million. How high IT can go depends on what impact fresh releases like mother! and Kingsman: The Golden Circle have over the rest of the month, but its stellar reviews should give it legs.
After all, IT hasn’t just beaten records – it’s doubled on them. There’s a lot of lessons to be learned here. For one, IT is a powerful property and Chapter 2 is going to be a major event when it arrives in 2019 . But it also shows the benefits of a slow-burn marketing campaign heavy on tease and reaffirms that you don’t need A-list talent in a horror film to have it connect with mainstream audiences. Although perhaps the biggest lesson is budget. IT cost a mere $35 million – 17.5% of what Guardians 2 cost – meaning its profitability is through the roof; it’s already made back five times what it cost.
This is good news for Warner Bros. and Andy Muschietti, but also the industry in general. Despite a range of good films, the 2017 box office has been seriously down – last Labor Day weekend was the worst since 1999 – so a mega hit like this (a genre one at that) shows there is still a way to get people out in droves."
Utoljára szerkesztette: IMYke2.0.0.0, 2017.09.10. 18:00:45