• Laroa
    #20660
    "We're up to 2.4 million people double opted in. So people have registered and actually volunteered to test the game for free so that's -- the number has been rising in the weeks leading up to the launch of the game itself."

    ".5 million subs using our cost of capital and discount to all this, it's negative NPV. At 1.0 million subs it's slightly positive NPV. At 1.5 million subs or better we start to produce a pretty good premium to our cost of capital and so that's the framework that we've talked about in terms of how to think about Star Wars subs versus the investment case."